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Rowan


Associate Director
Enrollment Systems & Onboarding Operations
Rowan University
2017 - present

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Rowan


Associate Director
Enrollment Systems & Onboarding Operations
Rowan University
2017 - present

I am the associate director for enrollment systems and onboarding operations at Rowan University. My work involves governance of a number of data systems, including our enrollment CRM, Slate. I evaluate our use of data and technology in order to develop experiences, systems, processes, and policies that best match our business needs. I also oversee the cross-departmental onboarding committee. As a member of the Department of Strategic Planning and Management in the Division of Enrollment Management, I lead projects that support recruiting, marketing, and onboarding across the University.

Project Leadership - Leading cross-departmental teams, coalition-building, defining deliverables, reengineering resources, imagining new models
Strategic Vision - Data-driven decision-making, digital experience, CRM implementations (Slate), operations evaluation, business process mapping, building capacity
 
Digital Optimization - UX/UI/CX design, website development, database management, application optimization
Technology Expertise - Data management, CRM governance, strategic data consultation, website management, product evaluation
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Eagles


Digital Development Lead
Philadelphia Eagles
2014 - 2017

Eagles


Digital Development Lead
Philadelphia Eagles
2014 - 2017

For three seasons of the Chip Kelly era, I served as digital development leader in the Philadelphia Eagles front office. Working in the professional sports industry afforded me the opportunity to gain a valuable contextual perspective of leadership and personal development within the realm of athletics. As the team's digital developer, I experienced tremendous growth in my technical development, design chops, and project management skills.

Project Management Systems - Workfront administration, Basecamp implementation, Zapier configuration
Web Development - CMS, HTML, CSS, Javascript, jQuery, wireframe, UX, responsive design
 
CRM Management - Hubspot, Salesforce Marketing Cloud (Exact Target), data management, campaign development
Graphic/Web Design - Adobe Creative Cloud, asset development, interactive design, photo editing
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MCCC


Director of Sports Information and Academic Success
Montgomery County Community College
2009 - 2014

MCCC


Director of Sports Information and Academic Success
Montgomery County Community College
2009 - 2014

As the director of sports information and academic success with the Mustangs of Montgomery County Community College, I wore many hats. To name a few, I served as a sports writer, web administrator, team photographer, mentor, event coordinator, social media administrator, public speaker, supervisor, and department liaison. Being a first-generation college student myself, I found serving community college students particularly rewarding.

Administration - Policy writing, strategic planning, staff management, budgeting, training, committee work
Academic Coaching - Seminars, mentoring, CRM, academic planning, career counseling, tutoring

 
Sports Information - Stats management, website management, press releases, photography, roster management
Marketing - Fundraising management, campaign development, branding, print, digital, social media
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Rosemont


Web Manager &
Head Field Hockey Coach
Rosemont College
2006 - 2009

Rosemont


Web Manager &
Head Field Hockey Coach
Rosemont College
2006 - 2009

At Rosemont College I had the opportunity to serve as web manager in the Department of Communications. I was a key member of the strategic planning committee and oversaw a university-wide website redesign. I also worked closely with college leadership and mentored student workers.

Website Redesign - Campus-wide project management, design oversight, wireframing, information architecture
Content Management - Daily updates, photo editing, copywriting, content organization and planning
 
Event Planning - Commencement, fundraising events, alumni events, student worker management, digital promotion
Student Mentoring - Skills development, academic planning, fostering relationships, career advising
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Perkiomen


Assistant Director of Technology &
Head Varsity Field Hockey Coach
Perkiomen School
2004 - 2006

Perkiomen


Assistant Director of Technology &
Head Varsity Field Hockey Coach
Perkiomen School
2004 - 2006

My first position straight out of college was working at a private boarding school in rural Pennsylvania. Teaching and coaching the students and supporting my peers in the community provided me with a great introduction into the working world. I learned to hone my skills in patience, collaboration, and professionalism, while developing new-found interests and passions as an adult.

IT Support - Technical support, print and authentication server management, networking, instructional technology training
Teaching - High school level introduction to computer basics, graphic design courses, HTML/CSS advanced classes

 
Coaching - Varsity field hockey, middle school boys and girls lacrosse, middle school softball
Dorm Parenting - Tutoring, study hall management, field trip supervision, mentoring and supporting students grades 6-12